Respected brand strategist and entertainment executive with over 20 years building cultural and commercial strategy within global sports and entertainment. The architect of Stormzy’s #Merky enterprise, developing ventures spanning film & tv, publishing, sports and philanthropy.

Partnerships include adidas, Apple, Netflix and Manchester United and Puma. I have advised on various projects with Premier League, Spotify, NFL, Barclays and YouTube on cultural positioning and audience expansion.

Proven expertise across athlete / VIP talent collaborations, major campaigns, brand architecture, seminal events and narrative storytelling.

I offer strategic counsel, supporting client vision for future-proofing for founders, boards, CEO’s, global mainstream and luxury brands. I am able to unlock influence, build brand equity and create legacy-defining philanthropy.